The Field
Guide.
Master the parameters of our synthesis engine. Learn how to tune your inputs for maximum market resonance.
Core Parameters
Main Keyword
The seed for your brand legacy. This single word or phrase dictates the linguistic trajectory of the entire synthesis.
Length Constraints
Precision control over character count. Shorter names evoke punchy authority; longer names suggest established heritage.
Architectural Styles
Short
Concise names with 4-7 characters, easy to type and remember.
Invented
Unique coined words that are completely original and highly brandable.
Real words
Existing dictionary words with strong associations and clear meanings.
One-word
Single-word names that are punchy and instantly memorable.
Modern tech-style
Contemporary names with tech-industry flair, often ending in -ly, -io, -fy.
Emotional Tones
Professional
Formal, trustworthy, corporate-friendly names that convey expertise and reliability.
Fun
Playful, energetic names with a lighthearted feel, perfect for consumer brands and apps.
Bold
Strong, impactful names that make a statement and command attention.
Elegant
Sophisticated, refined names ideal for luxury brands and premium services.
Minimalist
Clean, simple names that are easy to remember and work well across all media.
Insider Strategems
Techniques used by top-tier branding agencies.
Try multiple keyword variations
If "finance" doesn't give you perfect results, try "money," "wealth," or "capital" for different angles.
Experiment with tone/style combinations
A "Bold + Invented" combo creates very different names than "Elegant + Real words."
Use industry-specific keywords
Include terms relevant to your field for names that immediately communicate what you do.
Test audience targeting
Adding your target audience often produces more resonant, focused brand names.
Save your favorite settings
When you find a winning combination, note it down to recreate similar results later.