Verification Protocol v1.4
Secure Your
Legacy.
A brand name is only valuable if it is yours and yours alone. Follow our definitive vetting sequence.
Risk Assessment
Infringement Risk
Operating without trademark clearance is a high-stakes gamble. Litigation can dismantle years of growth in months.
Equity Dilution
A shared name means shared search results and customer confusion. Total ownership is the only path to elite status.
Vetting Sequence
01
USPTO Trademark Search
The United States Patent and Trademark Office (USPTO) maintains the primary database for US trademarks.
- Visit the USPTO Trademark Electronic Search System (TESS)
- Select "Basic Word Mark Search" for simple searches
- Enter your brand name exactly as you plan to use it
- Review all active and pending registrations
- Check for similar names in your industry classification
02
Google Trademark Search
A simple Google search can reveal unregistered but active uses of your name.
- Search your exact brand name in quotes
- Add your industry keywords to narrow results
- Look for competing businesses, products, or services
- Check image results for existing logos
- Search news results for any mentions
03
International Databases
If you plan to operate globally, check international trademark databases.
- WIPO Global Brand Database for international marks
- European EUIPO for EU trademarks
- Check individual country databases for key markets
- Consider working with an international trademark attorney
Domain Hierarchy
Prioritize these assets for maximum digital authority.
| Extension | Strategic Value | Analysis |
|---|---|---|
| .com | Highest | The gold standard. Always try to get this first. |
| .io | High | Popular for tech companies and startups. |
| .co | High | Short alternative if .com is unavailable. |
| .app | Medium | Great for mobile applications and software. |
| .ai | Medium | Perfect for AI and tech companies. |
| .xyz | Medium | Modern option, used by Alphabet (Google). |
| Country TLDs | Varies | .uk, .de, .ca etc. Good for local businesses. |